Thrive Together — Internal Strategic Communications Campaign Proposal

For my JOUR 375 Strategic Communications class, I created a mock internal communications campaign proposal for a company of my choice. I selected Rare Beauty and focused on employee wellness and mental health support. My campaign, Thrive Together, was designed to strengthen connection, appreciation, and overall well‑being within the workplace. The project required developing clear goals and measurable objectives, identifying a target audience, and crafting key messaging that aligned with Rare Beauty’s values. From there, I created strategies and tactics centered on wellness‑focused initiatives, employee recognition, and supportive communication practices. I also established a proposed timeline and budget, along with evaluation methods to measure the success of the campaign. Throughout the process, I developed strategic messaging, wellness‑centered programming ideas, and recognition practices that encouraged employees to feel valued, supported, and empowered. This assignment highlighted my ability to craft thoughtful, people‑first communication strategies rooted in empathy, clarity, and organizational culture.